Corporate Branding

Medical Mutual’s 2017 Community Report
Medical Mutual publishes a report highlighting our charitable giving and volunteer work throughout the state, in lieu of an annual report. The theme this year, “Driving Change” was a tour around Ohio with our CEO, Rick Chiricosta. The design included bright, energetic photos, hand-drawn touches and vintage-inspired postcards from the road.
2017 Community Report


Jason Kipnis Bobblehead Box Panel
As a diehard Cleveland Indians (and Jason Kipnis) fan, to say I was excited to work on a panel of this Medical Mutual sponsored bobblehead box is an understatement.
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Medical Mutual Color Palette Recommendaton
Each designer in the department was asked to give a recommendation for a new brand color palette. Coincidentally, a fellow designer and I were on a very similar track so we decided to work together to establish the above color palette. Based on our recommendation, the VP of Segment Marketing and the EVP/CMO/CCO chose our palette to be used on materials beginning in mid-2018.

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Corporate Compliance Poster
I was asked to come up with a poster concept for our Corporate Compliance division to highlight four topics that would be discussed quarterly throughout the year. My concept was to only have to print one poster instead of four, but would still address the topics in a colorful, interactive way. The piece would begin as a 14″ x 14″ square, and each corner would be die cut and folded to reveal a new topic each quarter, expanding to 28″ x 14.”

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Medicare Design and Branding
As the designer assigned to the Medicare division of Medical Mutual, my job is not only to keep the materials consistent with our brand, but to make sure the type and design is compliant with Centers for Medicare & Medicaid Services (CMS) standards.

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Medical Mutual General Branding
The below pieces are a small sample of general brand design I’ve worked on at Medical Mutual outside of Medicare design. Areas include Care Management, Individual and Small Group markets.
171004_LeslieBlake0240 Above: Care Management Brochures

Value-based Contracting with Care Coordination MaterialsAbove: Infographic, flier and brochure explaining Value-based Contracting with Care Coordination for our sales team.

Medical Mutual Small Group ToolkitAbove: Medical Mutual’s Small Business toolkit for brokers. Wraparound sticker and brown craft packaging, a promotional desk mat plus sales sheets, brochures and more.

171004_LeslieBlake0229Above: Brochure for healthcare providers explaining best practices for claims submission.